They are both Right about Web 2.0. Now Get a Backbone in Place.

“Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform”, says Tim O’Reilly. “I think Web 2.0 is of course a piece of jargon, nobody even knows what it means.”, says Tim Berners-Lee, “It’s dookie.” They are both right, but it doesn’t matter.

Whether you agree with O’Reilly or Berners-Lee, information technology organizations must deal with the adoption of social-networking, video-sharing, wikis, blogs, and user tagging. Because people use them and businesses demand them, the infrastructure has to control and support Web 2.0 applications.

Public Web 2.0 facilities can achieve inter-company benefits, but those public facilities don’t meet the large organization’s need for control or support in the areas of retention, access, security, availability, and cost. In those large organizations, rogue Web 2.0 islands have likely sprung up internally and increasing adoption has caused unplanned cost and risk. Public facilities and rogue islands were fine when Web 2.0 applications were an experiment, but for many companies, enterprise-caliber infrastructure is now required.

Enterprise Content Management (ECM) technology is a promising backbone for Web 2.0 applications. The appeal of ECM is first in the fit and maturity of the technology. ECM is designed to manage unstructured information such as addressed by Web 2.0 applications and has been proven at enterprise scale for over a decade. The appeal of ECM is also in the potential to leverage existing investments. Most large companies have existing ECM platform investments that can provide needed support and control to Web 2.0 applications.

EMC Documentum Content Server (Documentum) is playing the role of backbone for Web 2.0 applications via two different approaches. First, Documentum has traditionally played a repository role for custom-built or niche front-end applications. Documentum plays a similar back end role when used in conjunction with Web 2.0 solutions built using Crown SiteBuilder and Crown Web Gear products. In the second approach, EMC has built on it’s eRoom heritage of providing application front-ends, and EMC is now extending eRoom solidly into the Web 2.0 era with its CenterStage product.

If you have enterprise-scale Web 2.0 needs, Crown can help you evaluate your options and put the appropriate infrastructure in place. Ask us about our SiteBuilder and Web Gear products and about our experience with EMC CenterStage.