The Foundation for WAM Solutions: Speed and More…

Economic indicators may be down, but business is not slowing down. Global 2000 customers still have aggressive deadlines. They still value speed. They even want previously unachievable, next-generation solutions, and they want them faster than ever.

The need for speed, and more, is especially strong for Web and Marketing (WAM) solutions. WAM solutions are essential for bringing new products to market and strengthening relationships with customers. There’s a need for speed associated with WAM solutions, because time to market is as important as it ever was. Speed alone is not enough, because products need a marketing program that is sharper and stickier than the competition on the first day to market and every day.

“Web speed” means delivering solutions so fast that old standards for schedule are meaningless. Web speed is exciting, but if the result is a static solution that requires ongoing technical investment to keep it up-to-date, then the excitement is short-lived. What if you could have speed and more? What if you could have a solution deployed with web speed AND you could refresh and expand your e-marketing programs on a continuous basis without ongoing technical investment? You want both. You need both.

From the Crown point of view, speed-and-more is based on a “need it yesterday” mentality, “instant” translation of experience into re-usable intellectual property, and harnessing progressive software technology and economics. Speed and more is about making strategic e-marketing gains routine. For large-scale product-launch or customer-relationship initiatives where the stakes are high, why settle for anything else?

(Note: In Crown’s early days, “Expect More…” was a company tag line that inspired customers and employees. The inspiring open-ended nature of that tag lives on in “Speed and More…”)