Businesses take risks in order to make returns. A business retains employees with a plan that the employees will produce marketable value. A business purchases equipment or licenses intellectual property to create products or services. A business makes commitments to suppliers and business partners to combine their goods or services into something of greater value. In slang terms, a business “places a bet” in taking a risk in order to make a return.
Sometimes a business makes a “big bet”, through an unusual risk or investment. When a business makes a big bet, the potential gains are greater, but so are the potential losses. Leaders direct special attention to identify and manage component risks in order to realize the greater gains and avoid the losses of big bets. They call on the best available expertise. They enlist the most trusted partners.
A friend of mine reports that her firm has been called by the United States Treasury Department to manage portions of the Troubled Asset Relief Program (TARP). TARP is a high-visibility big bet. The invitation from the Treasury Department is based on reputation of her firm. It is a reputation built on a track-record of success with large-scale and complex financial operations.
Crown enables the success of big bets that require careful, timely content management solutions and services. When Crown is called to enable big bets, it is a reflection of the trust that clients place in Crown. That trust is based on proven expertise and commitment to success. It is trust built on innovation and in demonstrated capacity. It is also a challenge to once again prove that Crown’s world-class reputation is warranted. It is a challenge to further strengthen and extend that reputation.
When ST Microelectronics teamed with Ericsson to create the world’s strongest product offering in semiconductors and platforms for mobile applications, Crown provided the web content management solution that brought the news to the world. Crown is the company they could trust to present and enable ongoing updates to complex information delivered via high-visibility web sites.
When a major North American pharmaceutical company and its Japanese partner decided to transfer intellectual property related to their joint venture with more than US$3 billion in annual sales, they called on Crown to enable the transfer. Crown is the company that they could trust to handle the transfer efficiently and in compliance with pharmaceutical industry regulations.
When the Unites States Army needed to achieve dramatically higher recruiting goals, they called on Crown to provide the solution that would improve the efficiency and targeting of their recruiting. Crown is the company the Army could trust to leverage recruiting assets repeatedly for campaigns across the country. Crown is the company the Army could trust to focus recruiting on narrower audiences with information designed specifically for those audiences.
The rest of the Crown leadership team and I value the trust that clients place in us to enable their big bets. It’s an honor and it’s a challenge when the world’s largest corporations turn to us to provide strategic content management solutions and services. Crown accepts the role of big-bet-enabler and repeatedly proves that its world-class reputation is warranted. Enabling these big bets is the keystone objective for the hybrid organization of our firm. This is the work for which we were born and bred.
Showing posts with label Web and Marketing. Show all posts
Showing posts with label Web and Marketing. Show all posts
Sunday, February 22, 2009
Sunday, January 25, 2009
The Foundation for WAM Solutions: Speed and More…
Economic indicators may be down, but business is not slowing down. Global 2000 customers still have aggressive deadlines. They still value speed. They even want previously unachievable, next-generation solutions, and they want them faster than ever.
The need for speed, and more, is especially strong for Web and Marketing (WAM) solutions. WAM solutions are essential for bringing new products to market and strengthening relationships with customers. There’s a need for speed associated with WAM solutions, because time to market is as important as it ever was. Speed alone is not enough, because products need a marketing program that is sharper and stickier than the competition on the first day to market and every day.
“Web speed” means delivering solutions so fast that old standards for schedule are meaningless. Web speed is exciting, but if the result is a static solution that requires ongoing technical investment to keep it up-to-date, then the excitement is short-lived. What if you could have speed and more? What if you could have a solution deployed with web speed AND you could refresh and expand your e-marketing programs on a continuous basis without ongoing technical investment? You want both. You need both.
From the Crown point of view, speed-and-more is based on a “need it yesterday” mentality, “instant” translation of experience into re-usable intellectual property, and harnessing progressive software technology and economics. Speed and more is about making strategic e-marketing gains routine. For large-scale product-launch or customer-relationship initiatives where the stakes are high, why settle for anything else?
(Note: In Crown’s early days, “Expect More…” was a company tag line that inspired customers and employees. The inspiring open-ended nature of that tag lives on in “Speed and More…”)
The need for speed, and more, is especially strong for Web and Marketing (WAM) solutions. WAM solutions are essential for bringing new products to market and strengthening relationships with customers. There’s a need for speed associated with WAM solutions, because time to market is as important as it ever was. Speed alone is not enough, because products need a marketing program that is sharper and stickier than the competition on the first day to market and every day.
“Web speed” means delivering solutions so fast that old standards for schedule are meaningless. Web speed is exciting, but if the result is a static solution that requires ongoing technical investment to keep it up-to-date, then the excitement is short-lived. What if you could have speed and more? What if you could have a solution deployed with web speed AND you could refresh and expand your e-marketing programs on a continuous basis without ongoing technical investment? You want both. You need both.
From the Crown point of view, speed-and-more is based on a “need it yesterday” mentality, “instant” translation of experience into re-usable intellectual property, and harnessing progressive software technology and economics. Speed and more is about making strategic e-marketing gains routine. For large-scale product-launch or customer-relationship initiatives where the stakes are high, why settle for anything else?
(Note: In Crown’s early days, “Expect More…” was a company tag line that inspired customers and employees. The inspiring open-ended nature of that tag lives on in “Speed and More…”)
Sunday, January 4, 2009
Keep Bucking Bearish Economics in 2009
We at Crown Partners have been fortunate in 2008. Our customers’ confidence and ability to invest in our offerings not only allowed us to continue operating profitably as we have done since inception in 2001, but also drove growth in our software business.
In 2009, our commitment to providing value through market-focused initiatives will continue to overcome bearish economics. Customers have responded favorably to our investments, and we will continue to broaden and deepen market-focused initiatives in:
· Web-and-Marketing
· Extract-Transform-and-Load
· Enterprise Performance Management
· Standalone Software Products
· Strategic Account Operations
Crown leverages scale economics of enterprise software from EMC, Oracle, and Microsoft to produce measurable gains for our customers. Crown unlocks value from enterprise software by focusing professional services and developing complementary software products through the market-focused initiatives. We are already at work doing more of the same in 2009 so that we can help our customers thrive in the New Year.
Visit this space for news and opinion about Crown’s investments, market and technology trends, and in-the-trenches experience creating value through Crown products and services.
In 2009, our commitment to providing value through market-focused initiatives will continue to overcome bearish economics. Customers have responded favorably to our investments, and we will continue to broaden and deepen market-focused initiatives in:
· Web-and-Marketing
· Extract-Transform-and-Load
· Enterprise Performance Management
· Standalone Software Products
· Strategic Account Operations
Crown leverages scale economics of enterprise software from EMC, Oracle, and Microsoft to produce measurable gains for our customers. Crown unlocks value from enterprise software by focusing professional services and developing complementary software products through the market-focused initiatives. We are already at work doing more of the same in 2009 so that we can help our customers thrive in the New Year.
Visit this space for news and opinion about Crown’s investments, market and technology trends, and in-the-trenches experience creating value through Crown products and services.
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