- Productivity Enhancers – Investments that will allow more work to be done with the same personnel, financial, or other resources.
- Risk Reducers – Investments that reduce the likelihood of undesirable scenarios, especially undesirable scenarios involving legal or regulatory costs.
- Market Reachers – Investments that increase engagement with existing customers or investments that initiate engagement with new customers
Traditional data is structured information, such as name, address, phone number, price, quantity, stock keeping unit, etc. Content is unstructured information such as descriptions, instructions, contracts, correspondence, images, web pages, audio, etc. Investments in content management have objectives such as increasing the speed or capacity of content creation, improving the quality of content, expanding or controlling access to content, or making content more usable.
Crown has combined its software and professional services capabilities to provide content management solutions that fulfill each of the three justifications. Crown solutions for speeding the delivery of new information to web sites, reducing cycle time in reviewing a loan application, and streamlining insurance claims processing are examples of productivity enhancers. Crown solutions for ensuring the accuracy and consistency of content and enabling the efficient archiving of e-mails are examples of risk reducers. Crown’s delivery of interactive web sites and integration of customized e-mails into the customer experience are examples of market reachers.
Knowing the technology for providing content management solutions is important. Knowing how to use the technology to fulfill justifications for investment in content management is more important. Knowing both is a fundamental part of Crown’s way of delivering exceptional value of a hybrid software and professional services company.
