Shaping the Content Management Frontier

The choice to live on the frontier brings with it the possibility of unknown challenges and risks. It also brings the potential for great discoveries. A geographical frontier is the boundary between settled and unsettled lands. There is also a business and technology frontier that marks the boundary between commodity products and services, and products and services that can change market structure and industry rankings.

From the seventeenth to nineteenth centuries in North America, people who lived on the frontier faced the possibility of starvation and conflict in a harsh environment. Some people died on the frontier. Some people retreated to predictable life in settled areas. Some survived on the frontier. Some thrived.

Those who thrived acquired skills and character forged by the demands of the frontier. They developed frontier work ethic, self-reliance, ingenuity, resourcefulness, and opportunism. At first they were shaped by the frontier, but later the frontier was shaped by them.

Frontiersmen learned to survive on their own, but also became adept at banding together. They developed and shared practices, communication techniques, and protocols relating to trapping, hunting, clearing, building, and farming. The more they organized and worked together, the more effective they became at shaping the frontier to reduce risks and seize opportunities.

The geographic frontier of North America is largely gone, but the spirit of the frontier lives on among entrepreneurs. The frontiersmen are people and businesses that face unknown challenges and risks for the possibility of great discoveries. They work together to shape the frontier. Much as frontiersmen from the seventeenth through nineteenth centuries became respected leaders, these entrepreneurs gain the respect across that business community.

In the information technology industry, there is a frontier in the content management market. Platform technology providers and their products represent the settled areas. EMC, Oracle, and Microsoft provide platform technologies that instill confidence for common content management needs. But content management solutions that change market structure and industry rankings represent the frontier. By living on this frontier of content management, the toughness required to thrive has become instinctive. Frontiersmen have the skills and character to provide the content management solutions that favorably disrupt industries to the benefit of their clients.

Crown is committed to thriving on the content management frontier. Crown has made a practice of blazing its own trail since founding in 2001. It’s a trail blazed with investment in products, expertise, and high standards. Crown is also banding together with others who share the commitment to the content management frontier. Together they are working to shape the frontier to bring favorably disruptive solutions to their clients. To learn more about life on the content management frontier, visit www.crownpartners.com, and to learn about the companies banding together to shape the frontier, visit http://www.crownpartners.com/corporate/corporate_ourpartners.jsp.